Veteran marketing leader is latest addition to growing media and activation group.
Ben Page has been named director of digital marketing at Hanson Dodge (HD), an advertising agency headquartered in Milwaukee, WI. In his role at HD, Page will oversee a team of strategists responsible for integrating paid search and display, programmatic, social media, email, shopping, SEO, and other digital channels into the agency’s integrated marketing plans for clients.
Before joining HD, Page led high-performing teams at several Milwaukee-area digital marketing firms. At Rocket Clicks, Page served as director of digital advertising, overseeing an extended team of 18 strategists, tacticians, and analysts. Prior to that, he was paid search advertising manager for Top Floor Technologies. He was most recently director of growth, acquisition marketing for Bright Cellars, a Milwaukee-based startup.
Page’s client experience includes extensive work in both consumer and business-to-business marketing, as well as in the design and execution of eCommerce programs. He has worked with clients in a range of industries, including Automotive, Manufacturing, Distribution, Travel & Tourism, Real Estate, Healthcare, Financial Services & Insurance, and Legal Services.
Page joins a growing team headed up by Michelle Millar, who was recently named HD’s vice president and group director of media and activation.
“Ben brings a proactive orientation to client programs, and a wealth of expertise in digital channels that are key to our clients’ continued success,” Millar explained. “He’s also a proven leader who’s been effective at creating work environments that foster performance and professional growth. We’re excited to add Ben to the team and look forward to where he and his group will take HD and our clients.”
Page said the decision to join HD made sense on numerous levels.
“I love agency life, and HD is an agency with a reputation for excellence in branding, creative, and all things digital. I was also intrigued by the opportunity to help grow HD’s results-driven marketing team. The kicker for me was an alignment on values. It’s important to me to work with clients who are doing good in the world in some way, which aligns with HD’s mission of ‘helping good people and brands make the next great leap.’”
About Hanson Dodge
Hanson Dodge is a fully integrated, deeply digital advertising agency known for helping brands make the next great leap in their businesses. Headquartered in Milwaukee, Wisconsin, Hanson Dodge has been inspiring consumers and delivering transformational business impact for more than 30 years. More information is at www.hansondodge.com.