The Content Marketing Institute (CMI) has awarded Hanson Dodge (HD) with a 2019 Content Marketing Award for their work with Legendary Whitetails. The Content Marketing Awards, produced by the Content Marketing Institute, is the largest and longest-running international content marketing awards program in the world.
Hanson Dodge received recognition in the Innovative use of multiple social media platforms category. In partnership with Legendary Whitetails, HD developed an integrated content campaign that introduced Reed (“deer” spelled backwards): a 10-point buck who, in a sardonic twist, works as a delivery driver for Legendary Whitetails during hunting’s off-season. Through this campaign, HD strategically entertained and engaged hunters with humorous content and commentary showcased on Reed’s personal social media accounts. HD also injected Reed into a host of unexpected venues, like Goodreads, Rotten Tomatoes, Yelp, MapMyRun, Amazon, LinkedIn, and Spotify.
This year’s panel of all-star judges reviewed nearly 1,100 entries to choose the best of the best in content marketing excellence, recognizing all aspects of content marketing, from strategy to distribution, and from editorial to design.
“All I can say is WOW,” shares Stephanie Stahl, general manager, Content Marketing Institute. “The content marketing excellence showcased by this year’s winners and finalists is remarkable. It’s not just the level of creativity and innovation that’s so exciting to see, but the success brands and agencies are having with their distribution, strategy and ROI says so much about how the industry has matured and grown over the years.”
You can see a full list of the 2019 winners and finalists in all 85 categories on the Content Marketing Awards website: https://www.contentmarketingawards.com/2019-winners/
Content Marketing World 2019 will be held September 3-6, in Cleveland, Ohio. This year’s event expects to draw 4,000 attendees from more than 70 countries.
About Content Marketing Institute
Content Marketing Institute is the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multichannel storytelling. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and ContentTECH Summit event is held every spring. CMI publishes Chief Content Officer for executives and provides strategic consulting and content marketing research for some of the best-known brands in the world. Watch this video to learn more about CMI. Content Marketing Institute is organized by UBM, which in June 2018 combined with Informa PLC to become a leading B2B information services group and the largest B2B Events organizer in the world. To learn more and for the latest news and information, visit www.ubm.com and www.informa.com
About Hanson Dodge
Hanson Dodge is a fully-integrated, deeply digital advertising agency whose mission is to help good people and brands make the next great leap. For over 35 years, Hanson Dodge has been inspiring consumers and delivering transformational business results through evergreen branding and industry firsts such as digital product customization tools, omni-channel experiences and social commerce.