New mobile-first site brings the patient experience to the forefront.

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Hanson Dodge Brings Humanity to Healthcare Through a New Website for the Rebranded, Community-Based, Bristol Health

Milwaukee-based advertising agency Hanson Dodge today revealed a brand new mobile-first website for Bristol Health, the leading community-based healthcare network in Bristol, Connecticut, that brings their renowned in-person experience to life online.

Recognized for high quality, patient-centric care, Bristol Health tasked Hanson Dodge with designing and building a website that reflects its continuum of community-based care and mission. The new website, built on the Kentico web content management system, intuitively highlights Bristol Health’s comprehensive care network. A custom navigation empowers patients to easily find the answers and information they need. The new design artfully depicts Bristol Health’s integrated, innovative and individualized care.

The launch of Bristol Health’s new website aligns with its recent rebranding from Bristol Hospital and the expansion of its campus with a brand new state-of-the-art Medical Care Center building in the heart of downtown Bristol, Connecticut.

“At Bristol Health, we pride ourselves on our in-person patient experience. With our recent rebranding, we saw an incredible opportunity to redefine how the community interacts with and perceives us online too,” said Dagmara Scalise, Systems Director of Marketing at Bristol Health. “We chose Hanson Dodge for our website redesign because they are experts in the Kentico platform and understood how to translate our real-world experience into the digital environment. They applied thoughtful strategy and design to change perceptions of the Bristol Health brand and bring humanity to our digital experience.”

Hanson Dodge serves a diverse clientele that spans the U.S. and has rapidly gained recognition for expertise in healthcare, including their work for the Medical College of Wisconsin, Children’s Hospital of Wisconsin and Standard Process. A Kentico Gold Partner,they were awarded Kentico Site of the Year for their work for VISIT Milwaukee, which captures the random and vibrant spirit of the city.

“Bristol Health challenged us to deliver a new site that was not only different for them, but for the category,” said Stacie Boney, President at Hanson Dodge. “Standing in stark contrast to typical medical sites, the new site infuses warmth into the experience, while mirroring the in-person prowess of Bristol.”

About Bristol Health
Bristol Health includes Bristol Hospital, the Bristol Health Medical Group, Bristol Health Emergency Medical Services, Bristol Home Care and Hospice, and Ingraham Manor skilled nursing. Founded in 1921, Bristol Hospital continues to be the leading health provider for those who live and work in Greater Bristol Connecticut through its complete network of local and community-based services. The hospital has earned national recognition for its commitment to advancing the health of its community through integrated, innovative and individualized care. 

About Hanson Dodge
Hanson Dodge is a fully-integrated, deeply digital advertising agency whose mission is to help good people and brands make the next great leap. For over 35 years, Hanson Dodge has been inspiring consumers and delivering transformational business results through evergreen branding and industry firsts such as digital product customization tools, omni-channel experiences and social commerce.

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