Hanson Dodge Brings Inpro’s Obsession With Protecting Buildings To Life Through a Simplified User Experience

Milwaukee-based advertising agency Hanson Dodge today launched a brand new e-commerce website for Inpro, a manufacturer of building products. The simplified and modernized site brings to life Inpro’s drive to help customers succeed through their obsession with protecting the appearance of buildings and the safety and health of the people who use them.

Inpro offers a wide-ranging set of functional, design-forward products and solutions that must be supported by a wealth of supplemental data, and which in many cases can be customized. Their previous site did not adequately address this level of complexity for users. Hanson Dodge transformed Inpro’s website experience by taking an extremely broad and deep set of product offerings and making it simple to navigate and manage for both Inpro and its customers.

“We chose Hanson Dodge for our website redesign because they are experts in strategy, design and user experience,” said Kim Anderson, Inpro’s e-commerce marketing manager. “We wanted customers to know the full solution that Inpro offers. Hanson Dodge applied thoughtful strategy and design that educates customers, allows them to easily find the right products, cross-sell and purchase them online through a streamlined checkout process.”

Partnering with Brilliance Business Solutions for development, the site build included data integrations, 40 wireframes and visual designs, and thousands of pages.

“Inpro challenged us to simplify a fairly complex purchase process while modernizing their design,” said Ethan Koehler, vice president of digital experience and technology at Hanson Dodge. “The new website, built on the Episerver Content Management System (CMS), brings an enhanced user experience and design that is more effective and in-tune with current best practices.”

Hanson Dodge serves a diverse clientele that spans the U.S. An Episerver Solution Partner, they also recently launched the Porchlight Book Company site on the Episerver platform. Experts in website design, they have built over 130 websites in the past 23 years on multiple platforms including Kentico, Sitecore, and Umbraco.

About Inpro
Founded in 1979, Inpro® is a global provider of high-performance, design-forward architectural products for building professionals. Basked in Muskego, Wisconsin, Inpro makes and services products with an obsessive commitment to protecting buildings and the well-being of the people who use them. Inpro's product categories include door + wall protection, washrooms, expansion joint systems, privacy, elevator protection, architectural signage, and commercial window treatments. Visit for more information.

About Hanson Dodge
Hanson Dodge is a fully-integrated, deeply digital advertising agency whose mission is to help good people and brands make the next great leap. For over 35 years, Hanson Dodge has been inspiring consumers and delivering transformational business results through evergreen branding and industry firsts such as digital product customization tools, omni-channel experiences and social commerce.

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