Hanson Dodge’s Mike Stefaniak and Mara Lord from the Medical College of Wisconsin (MCW) will be featured speakers at this year’s Healthcare and IT Marketing Conference in Boston in April. HD and MCW collaborated on a rebranding and digital ecosystem initiative that spanned more than two years.
More details about the event and the presentation are below. Click here for the complete conference program schedule.
FROM SKEPTICISM TO EVANGELISM: BUILDING A POWERFUL BRAND FROM THE INSIDE OUT.
For healthcare organizations of all types and sizes, an engaging, relevant brand is essential to driving organizational goals. The recent rebranding journey of the Medical College of Wisconsin (MCW) shows the power of a strategic roadmap in transforming internal skeptics into brand evangelists. This presentation will detail the process through which Hanson Dodge helped MCW overcome internal obstacles and deliver successful outcomes. Attendees will also learn the multi-tiered strategies MCW is using to ensure that branding positively impacts critical business objectives that include revenue growth, recruitment, fundraising, and employee engagement.
Mara Lord, VP Communications, Experience, Brand Strategy, Medical College of Wisconsin
Mike Stefaniak Chief Strategy Officer & Partner, Hanson Dodge
Wednesday, April 17, 2019 – 2:00 PM to 2:45 PM – Breakout 3
About the Conference
The first of its kind healthcare IT marketing and PR conference focuses on B2B marketing to doctors, practice managers, and hospital executives. This three-day conference provides an opportunity to learn the latest in content marketing, marketing automation, event marketing, healthcare Public Relations, branding, media relations, as well as a space to network with hundreds of others healthcare IT marketing and PR professionals.
About the Speakers
Mara Lord brings over 25 years of experience in healthcare, higher education, and entrepreneurial ventures in Milwaukee, Chicago, Seattle, and Los Angeles. Mara joined MCW as Director of Strategic Planning in 2009. In 2011 she became Chief of Staff, and in 2016 she transitioned to her current role as Vice President. Prior to joining MCW she was Executive Director of Community Birth and Health in Seattle, and owned and operated Creative Consulting, a consulting firm focused on strategic planning and business development.
Mike Stefaniak served as Hanson Dodge’s lead strategist on the agency’s multi-year engagement with the Medical College of Wisconsin. His 25 years of experience in strategic marketing and communications includes leading branding or rebranding efforts for more than 100 organizations. Over the course of his career, Mike and his teams have developed successful branding and marketing programs for an array of hospitals and health systems across the U.S.