Marketing Healthcare Today Magazine and Creative Images, Inc. has awarded Hanson Dodge with a 2019 Aster Award for their work with Children’s Hospital of Wisconsin. Hanson Dodge received a Gold Award in the Television and Video Advertising - Series category for the Children’s Hospital of Wisconsin’s Primary Care Video Series.
Children’s Hospital of Wisconsin is the region’s only independent health care system dedicated solely to the health and wellbeing of children. Widely understood to be the leader in acute pediatric care, Children’s sought to increase its awareness of their routine primary care services available at many convenient clinic locations. Hanson Dodge crafted a campaign anchored by a charming, friendly digital video series that illustrates common scenarios where a primary care pediatrician is called for.
The Aster Awards, is one of the largest national competitions of its kind. This elite program has recognized outstanding healthcare professionals for excellence in their advertising/marketing efforts for over 18 years.
The 2019 Aster Awards received thousands of entries from across the United States as well as several foreign countries. All entries are reviewed by a panel of industry experts and are scored on multiple criteria with a possibility of 100 total points. Participant’s entries compete against similar-sized organizations in their specific groups and categories.
Awards were issued for entries that received top marks from judges placing them in the top 16 percent of the nation for advertising excellence. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.
“The quality and creativity of the entries submitted seems to increase each year. The 2019 Aster Awards program brought together some of the best and most creative advertising in the world,” said Melinda Lucas, Aster Awards Program Coordinator.
All winners are currently posted on the Aster Awards website (www.AsterAwards.com), as well as published in Marketing Healthcare Today, a national healthcare marketing magazine.
See the complete list of Aster Award winners here.