Technology and marketing veteran promoted to executive leadership role in agency.
Ethan Koehler has been named vice president of digital experience and technology at Hanson Dodge (HD), an advertising agency based in Milwaukee, WI.
An accomplished professional with more than 22 years of experience in technology and marketing, Koehler joined HD in 2014 as senior digital strategist. In that role, he led the agency’s efforts to develop and drive strategies that integrated user experience, creative, and website development on major digital programs for clients. He was HD’s lead strategist on transformational website and digital ecosystem initiatives for the Medical College of Wisconsin, VISIT Milwaukee, Porchlight Books (formerly 800-CEO-READ), American Society for Quality (ASQ), and Quantum Sails.
Before joining HD, Koehler was director of e-commerce at Gaiam, a leading provider of premium yoga products, apparel, accessories, and content. Prior to that, Koehler served as a developer and consultant at several Milwaukee-area systems integration firms.
“I’ve spent my career at the intersection of technology and marketing, in diverse roles that shared an emphasis on uncovering new ways to unleash growth,” Koehler said. “My new position at HD allows me to continue on that track, with the ability to make an even greater impact on our clients’ businesses. I’m excited to lead a talented and passionate team of colleagues—people I’ve come to know and admire based on the many successes we’ve enjoyed together over the years.”
Stacie Boney, HD president, said Koehler was the clear choice for this position.
“Ethan has demonstrated a rare ability to integrate technology and digital strategy in ways that drive results for our clients and make our teams better. That’s enabled him to earn the trust of his clients and co-workers alike—and rendered him ideally suited to lead this group of standout performers.”
As part of his new role, Koehler will also serve on the executive leadership team responsible for steering HD’s performance and growth. That team consists of seasoned functional leaders with decades of experience, including includes tenures at some of the advertising industry’s largest and most renowned agencies.
About Hanson Dodge
Hanson Dodge is a fully integrated, deeply digital advertising agency known for helping brands make the next great leap in their businesses. Headquartered in Milwaukee, Wisconsin, Hanson Dodge has been inspiring consumers and delivering transformational business impact for more than 30 years. More information is at www.hansondodge.com.