New partnership with Creminelli is latest in a series of client acquisitions for Milwaukee-based agency.
Creminelli Fine Meats, a clean label, fresh protein snacking brand headquartered in Salt Lake City, Utah, has chosen Hanson Dodge (HD) to create consumer-facing campaigns that will be in market in 2019. The move comes as part of Creminelli’s efforts to continue its rapid growth trajectory, which has been fueled in large part by the brand’s ability to win over consumers in Starbucks, Whole Foods, Target, Kroger and countless other outlets across the U.S.
Company leaders approached HD in late 2018 to help sharpen Creminelli’s brand story and develop market-facing campaigns that will introduce the brand to new consumers and retailers.
“We were impressed by the work we’ve seen Hanson Dodge do on behalf of other Consumer Packaged Goods (CPG) brands,” said Eric Schwartz-Johnson, Creminelli vice president of marketing. “Plus, I already had a high degree of trust in HD due to my work with several of their key players in my previous position with a global leader in household goods.”
According to HD president Stacie Boney, the addition of Creminelli reflects the agency’s continuing efforts to serve ambitious challenger brands in the CPG space.
“We have a track record for building CPG brands from the ground up and helping them scale,” noted Boney. “We were looking for new opportunities after our success with brands like Mrs. Meyer’s Clean Day and G.H. Cretors popcorn.”
The relationship with Creminelli comes on the heels of a string of new client acquisitions for HD in late 2018.
“This most recent win rounded out a strong second half of 2018 for Hanson Dodge. We won substantial new business from clients in Health Care, Tourism, Footwear, Outdoor Power Equipment and CPG,” said Boney.
About Creminelli Fine Meats
Creminelli Fine Meats is a values-guided company known for transforming authentic charcuterie into fresh, clean-label, protein snacks. Creminelli’s approach of using ultra-premium ingredients and small-batch production was inherited from generations of Master Artisan Cristiano Creminelli’s family. In 2006, Cristiano partnered with Chris Bowler and Jared Lynch to found Creminelli Fine Meats in the United States. Partnering with farms dedicated to treating animals humanely and combining traditional techniques with a modern aesthetic, they introduce American fans to innovative new salami flavors and highly-enjoyable, fresh protein snacks.