VISIT Milwaukee, the destination marketing organization for Wisconsin’s largest tourism market, has named Hanson Dodge (HD) its agency of record, following a competitive review of agencies from across the country.
“Hanson Dodge has a reputation for outstanding work in branding, creative and digital integration,” said Megan Suardini, VISIT Milwaukee’s Vice President of Marketing & Communications. "We’re confident that Hanson Dodge will create unique and inspiring campaigns that truly elevate perceptions of and interest in Milwaukee.”
The scope of work will include brand consulting, advertising, and content strategy and creation.
“We’re thrilled to leverage our history with other destination marketing clients on behalf of VISIT Milwaukee as we enter into a strategic, integrated partnership with the organization,” said HD President Stacie Boney. “We’re looking forward to drawing upon our talents across branding, marketing, technology and digital commerce to promote a community that we love.”
Hanson Dodge already has helped boost interest in Milwaukee due to its redesign of the VISIT Milwaukee website, which earned three international W3 awards from the Academy of Interactive and Visual Arts, an international Dot.com Award, an international MarCom award and an ESTO Destiny Award from the U.S. Travel Association. The redesigned website launched in March of this year.
About VISIT Milwaukee
VISIT Milwaukee is the Greater Milwaukee area’s convention & visitors bureau, marketing the destination as a top choice for business, convention, and leisure travel to national and international visitors to increase the economic impact of tourism in the region. Each year, tourism supports over 50,000 full-time jobs and brings in over $5 billion to the community. VISIT Milwaukee has over 700 members, including hotels/motels, restaurants, attractions, services and area businesses. The City of Wauwatosa, Potawatomi Hotel & Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs. For more information call 1-800-554-1448 or visit www.visitmilwaukee.org.
About Hanson Dodge
Hanson Dodge is a fully integrated, digitally deep agency that has been inspiring consumers and delivering transformational business impact for leading brands for 30 years. From branding efforts that build brand equity to creative marketing programs focused on accelerating revenue growth, Hanson Dodge is known for working on the edge of digital transformation and solving complex marketing problems through a strategic, idea-driven approach. For more information, visit www.hansondodge.com.