At the 2017 Aster Awards Hanson Dodge received a Silver Award in the Television and Video Advertising category for its work on the Children’s Hospital of Wisconsin’s “Little Sparks of Light” commercial.
Children’s Hospital of Wisconsin is the region’s only independent health care system dedicated solely to the health and wellbeing of children. Already known as a national leader in pediatric care, Children’s sought to increase its market share by conveying its mission and expertise.
"As a full-service agency that works diligently to sharpen our expertise in healthcare marketing and advertising, we are honored to be awarded an Aster Award for our work for Children’s Hospital of Wisconsin," said Hanson Dodge President Tim Dodge. "This award is a true testament to the mission and people at Children’s Hospital of Wisconsin and to the talented team here at Hanson Dodge.”
The Aster Awards, one of the largest national competitions of its kind, is hosted by Marketing Healthcare Today Magazine and Creative Images, Inc. This elite program recognized outstanding healthcare professionals for excellence in their advertising/marketing efforts for the calendar year 2016.
The 2017 Aster Awards received nearly 3,000 entries from across the United States as well as several foreign countries. All entries are reviewed by a panel of industry experts and are scored on multiple criteria with a possibility of 100 total points. Participant’s entries competed against similar-sized organizations in their specific groups and categories.
Awards were issued for entries that received top marks from judges placing them in the top 16 percent of the nation for advertising excellence. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.
“It’s exciting to see how the quality and creativity of the work submitted increases each year. The 2017 Aster Awards program brought together some of the best and most creative advertising in the world,” said Melinda Lucas, Aster Awards Program Coordinator.
All winners are currently posted on the Aster Awards website (www.AsterAwards.com), as well as published in Marketing Healthcare Today, a national healthcare marketing magazine.
See the complete list of Aster Award winners here.