Partnership aims to understand the outdoor industry's evolving needs and engage OIA members.

Hanson Dodge Creative (HDC) and the Outdoor Industry Association (OIA) have announced a partnership focused on building a deeper understanding of the outdoor industry’s evolving needs and engaging more brands and retailers in OIA. Doing so reflects OIA’s commitment to helping outdoor businesses grow and succeed in the dynamic and ever-changing outdoor recreation marketplace.

HDC, an integrated marketing agency with more than 30 years of experience working with leading active lifestyle and outdoor brands, will work with OIA to define a belief system and assist the organization with engaging and growing membership. HDC will conduct primary research and gather insights as a basis for a set of recommendations that will follow.

“We’re thrilled to extend our long-running relationship with OIA into the opportunity to help the organization shape its future,” said Mike Stefaniak, partner and chief strategy officer for HDC. “We’re confident that our deep knowledge of the outdoor industry—based in part on the extensive primary research we’ve conducted over the years on the outdoor consumer—will be an asset to OIA as we work together on this important initiative.”

Over the last two decades, HDC has established itself as a known, credible player in the outdoor industry. The Milwaukee-based agency has worked with a host of the industry’s biggest brands. HDC regularly conducts primary research and publishes thought leadership on how to understand and win over consumers seeking to live an active, healthy and sustainable lifestyle. HDC leaders have served as featured speakers at events such as Outdoor Retailer, OIA Rendezvous and other industry gatherings.

“OIA is focused on uniting outdoor businesses on key issues that protect the health of the industry, which is a true economic driver for our country,” said Jennifer Pringle, OIA vice president of marketing and communication. “We are thrilled to work with Hanson Dodge Creative on this project given their deep outdoor industry connections and proven success. Keeping a pulse on the issues our members and the collective industry are facing is critical to ensuring we are delivering value.”

About the Outdoor Industry Association
Based in Boulder, CO, with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA unites and serves over 1300 manufacturer, supplier, sales representative and retailer members through its focus on trade and recreation policy, corporate responsibility, outdoor market & consumer insights, industry trends and youth engagement. For more information, visit or call 303.444.3353.

About Hanson Dodge Creative
Hanson Dodge Creative (HDC) is a fully integrated, strategically driven marketing agency with more than 30 years of experience delivering business results for brands in the outdoor industry. We unleash the full power of our collective mind to inspire audiences and transform business. Our specialties are brand strategy, campaign development, technology solutions and digital commerce. Learn more at

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