Children’s Hospital of Wisconsin’s 2015 holiday fundraising campaign—which was ideated, developed and produced by Hanson Dodge Creative (HDC)—aims to highlight the extensive impact Children’s Hospital of Wisconsin has on the region’s kids.
The campaign, “Six Degrees of Children’s,” launched in late November and plays off the “six degrees of separation" theory. The campaign’s goal is to remind people that even if their children or grandchildren haven't been to Children's Hospital of Wisconsin for diagnosis, treatment or cure, they likely know someone whose child was.
“Six Degrees of Children’s” can be heard on radio and seen on TV, and will be aired during two Green Bay Packers games. The campaign also includes digital advertising and a gift-giving landing page and features HDC-led photography of real and current Children’s Hospital of Wisconsin patients. Watch the “Six Degrees of Children’s” TV spot below, and visit www.chw.org/give to give today.