Children’s Hospital of Wisconsin (CHW) and Hanson Dodge Creative (HDC) were named recipients of a Bronze Award in the 31st Annual Healthcare Advertising Awards for their "Kids deserve the best" campaign.

"Kids deserve the best" was an integrated, multifaceted marketing program, developed by HDC, to increase awareness for all the services offered at Children’s Hospital of Wisconsin facilities across the state. It launched in April 2013 with print, radio, television and digital media components, and continues to be used today by CHW.

The annual Healthcare Advertising Awards are the oldest, largest and most widely respected healthcare advertising awards program. It recognizes outstanding marketing and advertising programs in the field of healthcare. In 2013, more than 4,000 entries were received and judged by a national panel. 

The 2014 awards show featured 31 categories, including traditional, digital and campaign categories. The "Kids deserve the best" entry was selected as a Bronze Award winner in the Total Advertising with TV Category.“

"We are grateful to be recognized for our work with Children’s Hospital of Wisconsin to bring additional visibility to the incredible work their dedicated team does each day in putting kids first across this state,” said Ken Hanson, chief executive and creative officer at Hanson Dodge Creative, who spearheaded the campaign concept. “To know how impactful the work was and now to be recognized for it by the Healthcare Advertising Awards is a true honor.”

The Healthcare Advertising Awards are presented each spring. For a full list winners, visit


Children’s Hospital of Wisconsin is the region’s only independent health care system dedicated solely to the health and well being of children. The hospital, with locations in Milwaukee and Neenah, Wis., is recognized as one of the leading pediatric health care centers in the United States. It is ranked No. 4 in the nation by Parents magazine and ranked in nine specialty areas in U.S. News & World Report’s 2013-14 Best Children’s Hospitals report. Children’s provides primary care, specialty care, urgent care, emergency care, community health services, foster and adoption services, child and family counseling, child advocacy services and family resource centers. In 2012, Children’s invested more than $117 million in the community to improve the health status of children through medical care, advocacy, education and pediatric medical research. Children’s achieves its mission in part through donations from individuals, corporations and foundations and is proud to be a member of Children’s Miracle Network Hospitals. For more information, visit the website at

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